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Most of us associate summer on campus with conference programs. But summer interns need housing, too, and many campuses are capitalizing on this need. So, what does a summer internship student housing program look like? Would it work on your campus? And what are summer interns looking for in a place stay?
Emily Eskridge-June is the Director of Housing and Residence Life at Cornish College of the Arts in Seattle, Washington. In the summer of 2016, Emily started housing interns in partnership with ABODA, a global short-term rental company that specializes in student and corporate housing, and since then, she has built a robust, independent summer internship housing program at Cornish Commons.
On this episode of Student Housing Matters, Emily joins guest host Erik Elordi to explain how she started offering summer internship housing at Cornish Commons. She walks us through the four strategies her team has used to increase the number of interns they house over the years, describing the relationship between good customer service and word-of-mouth recruitment. Listen in for Emily’s insight on the four things summer interns are looking for in a place to stay and learn how to build and market a summer internship housing program on YOUR campus!
Topics Covered
- When and how Emily started offering summer internship housing at Cornish Commons
- The 4 things Emily’s team has done to increase the number of interns they house over the years
- The relationship between strong customer service and word-of-mouth recruitment
- How Emily’s team leverages Google Ads and a streamlined website to market directly to summer interns in Seattle
- The 4 things interns are looking for in a place to stay for the summer
- Why Emily’s team can no longer rely on big Seattle companies like Amazon and Microsoft for a large pool of interns and what they are doing to face that challenge
Connect with Emily
Connect with Erik