Marketing

Summer Conferences on Campus: Recovery Starts Today

In the post, Summer Conferences on Campus: More than Extra Dollars, we explored the value proposition of summer conferences and what it brings to campus in addition to revenue. Understanding the full value proposition of summer conferences is important because it create the imperative of what we need to do next, which is focus on recovery.…

Summer Conferences on Campus: More than Extra Dollars

When discussing the benefits of summer conferences, the first to come up is typically the additional revenue generated from underutilized resources in the summer months. However, the value proposition of summer conferences is much greater and can be used to leverage recruitment, employment, and create a sense of vibrancy on your campus during the summer…

Marketing & Leasing in the Student Housing World – with Brittany Pieper

How do you design a marketing plan that attracts residents to a particular student housing community? What if you’re responsible for promoting 35 different sites, each with their own unique culture and set of amenities? Brittany Pieper is the Site Marketing Coordinator for COCM, where she works with our 35-plus partner institutions and their onsite…

3 Management Tips That Create A Rockstar Leasing Team

We asked COCM’s Student Housing Marketing expert, Brittany Pieper, for her top three management tips to create an amazing leasing team. There are so many things you can do day-in and day-out, but implement these three first — and see the difference in your student housing success. Serve More Than You Take Serve more of…

Marketing to Millennials

I recently saw this article on my Multifamily Insiders blog on LinkedIn, and while it was broadly written for the multifamily housing market, I believe it has an extreme amount of relevance to campus student housing as well. For instance – how many campuses have their Housing web page optimized for use by their residents…