Marketing

Marketing & Leasing in the Student Housing World – with Brittany Pieper

How do you design a marketing plan that attracts residents to a particular student housing community? What if you’re responsible for promoting 35 different sites, each with their own unique culture and set of amenities? Brittany Pieper is the Site Marketing Coordinator for COCM, where she works with our 35-plus partner institutions and their onsite…

3 Management Tips That Create A Rockstar Leasing Team

We asked COCM’s Student Housing Marketing expert, Brittany Pieper, for her top three management tips to create an amazing leasing team. There are so many things you can do day-in and day-out, but implement these three first — and see the difference in your student housing success. Serve More Than You Take Serve more of…

Marketing to Millennials

I recently saw this article on my Multifamily Insiders blog on LinkedIn, and while it was broadly written for the multifamily housing market, I believe it has an extreme amount of relevance to campus student housing as well. For instance – how many campuses have their Housing web page optimized for use by their residents…