Storytelling With Case Studies – with F.J. Talley

Storytelling is a powerful teaching tool and an effective way to demonstrate the value of an organization and help consumers make informed decisions. So, what does that mean for us in the student housing industry? Listen in as F.J. Talley explains how to use storytelling and case studies as a marketing strategy for higher ed.

Digital Marketing, The Metaverse, and The Future of Virtual Reality In Student Housing – with Matt Pavlick

How does a student housing community develop a successful digital marketing strategy? One that showcases its differentiators and truly stands out from the rest? Listen in as Matt Pavlick describes the rapid changes in digital marketing, discussing what owner-operators must do to stay competitive and maintain authentic, human connection in the quickly evolving online world.

Diversity in American Higher Education – with Frank Wu

There are over 100 languages spoken at Queens College. It is one of the most diverse higher education institutions in the United States.  So how can other colleges, universities, and companies across the country become more proactive in their diversity efforts? Frank Wu is the first Asian American President of Queens College in New York.…

How Strategic Leadership Can Change the Face of Higher Education – with Richard Gaumer, Dr. W. Joseph King, and Brian C. Mitchell

Higher education has evolved drastically over the last century. These unprecedented times have put the strategic leaders of colleges and universities inside a whirlwind of financial, demographic, and social challenges. Listen in asW. Joseph King, Brian C. Mitchell, and Richard Gaumer discuss the modernization of higher education and their new book, Leadership Matters.

Emotional Intelligence in Student Housing – with Natalya Cook

It’s important for students to feel valued in the place where they live. And emotional intelligence is key in giving Gen Zers that sense of belonging and connection. Listen in as Natalya Cook explains what student housing communities can do to make EQ a priority and create a culture of transparency, vulnerability and trust!

Achieve 100% Occupancy in a New Student Housing Community – with ReNesha Martin

How do you achieve 100% occupancy in a new student housing community—during a pandemic? Today on Student Housing Matters, RaNesha Martin shares her experience launching the new Entrepreneurship Living Learning Community at Bowie State University, explaining what differentiates the ELLC and how student involvement in marketing and recruitment contributed to the project’s success.

Summer Conferences on Campus: Recovery Starts Today

In the post, Summer Conferences on Campus: More than Extra Dollars, we explored the value proposition of summer conferences and what it brings to campus in addition to revenue. Understanding the full value proposition of summer conferences is important because it create the imperative of what we need to do next, which is focus on recovery.…

Summer Conferences on Campus: More than Extra Dollars

When discussing the benefits of summer conferences, the first to come up is typically the additional revenue generated from underutilized resources in the summer months. However, the value proposition of summer conferences is much greater and can be used to leverage recruitment, employment, and create a sense of vibrancy on your campus during the summer…