Student Housing

The Future of Immersive Marketing in Student Housing – with Rami Kalla

It’s one thing to see photos or even watch a two-dimensional video of a student housing complex you’re interested in. But what if you could experience what it’s like to walk around the apartment, sit by the pool and even play cornhole with other students on the property—from anywhere in the world? Or even well…

Dynamic Women in Leadership – with Erica Steele

Women and other minorities often struggle to make their voices heard, especially in the tech industry. Listen in as Erica Steele describes the challenges she faces as a Black woman in the C-suite of a proptech startup and offers her take on the next big disruption in the way we market student housing.

Storytelling With Case Studies – with F.J. Talley

Storytelling is a powerful teaching tool and an effective way to demonstrate the value of an organization and help consumers make informed decisions. So, what does that mean for us in the student housing industry? Listen in as F.J. Talley explains how to use storytelling and case studies as a marketing strategy for higher ed.

Digital Marketing, The Metaverse, and The Future of Virtual Reality In Student Housing – with Matt Pavlick

How does a student housing community develop a successful digital marketing strategy? One that showcases its differentiators and truly stands out from the rest? Listen in as Matt Pavlick describes the rapid changes in digital marketing, discussing what owner-operators must do to stay competitive and maintain authentic, human connection in the quickly evolving online world.

Achieve 100% Occupancy in a New Student Housing Community – with ReNesha Martin

How do you achieve 100% occupancy in a new student housing community—during a pandemic? Today on Student Housing Matters, RaNesha Martin shares her experience launching the new Entrepreneurship Living Learning Community at Bowie State University, explaining what differentiates the ELLC and how student involvement in marketing and recruitment contributed to the project’s success.

Summer Conferences on Campus: Recovery Starts Today

In the post, Summer Conferences on Campus: More than Extra Dollars, we explored the value proposition of summer conferences and what it brings to campus in addition to revenue. Understanding the full value proposition of summer conferences is important because it create the imperative of what we need to do next, which is focus on recovery.…

Summer Conferences on Campus: More than Extra Dollars

When discussing the benefits of summer conferences, the first to come up is typically the additional revenue generated from underutilized resources in the summer months. However, the value proposition of summer conferences is much greater and can be used to leverage recruitment, employment, and create a sense of vibrancy on your campus during the summer…

Why the Excel Award Is a Win for Your Team– with Michelle Smith

The head coach may get all the kudos, but the folks who work behind the scenes truly deserve recognition too. Today on Student Housing Matters, Michelle Smith shares her history as part of the COCM founding team and explains why earning the Excel Award was a WIN for her entire staff at Florida Atlantic University.