Student Housing

Storytelling With Case Studies – with F.J. Talley

Storytelling is a powerful teaching tool and an effective way to demonstrate the value of an organization and help consumers make informed decisions. So, what does that mean for us in the student housing industry? Listen in as F.J. Talley explains how to use storytelling and case studies as a marketing strategy for higher ed.

Digital Marketing, The Metaverse, and The Future of Virtual Reality In Student Housing – with Matt Pavlick

How does a student housing community develop a successful digital marketing strategy? One that showcases its differentiators and truly stands out from the rest? Listen in as Matt Pavlick describes the rapid changes in digital marketing, discussing what owner-operators must do to stay competitive and maintain authentic, human connection in the quickly evolving online world.

Achieve 100% Occupancy in a New Student Housing Community – with ReNesha Martin

How do you achieve 100% occupancy in a new student housing community—during a pandemic? Today on Student Housing Matters, RaNesha Martin shares her experience launching the new Entrepreneurship Living Learning Community at Bowie State University, explaining what differentiates the ELLC and how student involvement in marketing and recruitment contributed to the project’s success.

Summer Conferences on Campus: Recovery Starts Today

In the post, Summer Conferences on Campus: More than Extra Dollars, we explored the value proposition of summer conferences and what it brings to campus in addition to revenue. Understanding the full value proposition of summer conferences is important because it create the imperative of what we need to do next, which is focus on recovery.…

Summer Conferences on Campus: More than Extra Dollars

When discussing the benefits of summer conferences, the first to come up is typically the additional revenue generated from underutilized resources in the summer months. However, the value proposition of summer conferences is much greater and can be used to leverage recruitment, employment, and create a sense of vibrancy on your campus during the summer…

Why the Excel Award Is a Win for Your Team– with Michelle Smith

The head coach may get all the kudos, but the folks who work behind the scenes truly deserve recognition too. Today on Student Housing Matters, Michelle Smith shares her history as part of the COCM founding team and explains why earning the Excel Award was a WIN for her entire staff at Florida Atlantic University.

To Earn Respect, Be a Team Player – with Kerissa Hobstetter

Some student housing professionals are only willing to perform the duties listed in their job description, while others do whatever it takes to provide the best possible experience for residents. Today on Student Housing Matters, Kerissa Hobstetter explains how being a team player earned the respect of her colleagues—and the COCM Excel Award!

Summer Internship Housing – with Emily Eskridge-June

We associate summer on campus with conference programs. But summer interns need housing, too, and many campuses are capitalizing on this need. Today, Emily Eskridge-June joins us to explain how she developed a thriving internship housing program at Cornish College of the Arts and what summer interns are looking for in a place to stay.