Cost Tipping Point?

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I found this to be a very interesting article about college costs and the perceptions that they have dramatically increased in recent years. I was especially intrigued by the statement that the actual cost (in inflation adjusted dollars) to parents for private school tuition and fees was only about $3,000 more than in the early 1990’s.

Do you think schools should advertise a higher “sticker price” and provide more aid, or would they be better served offering a lower up front cost as a comparison point with competing institutions?

Read the article here. shill