The Student Housing Matters blog explores ideas with leaders in higher education and the student housing profession. This is the place to find stories from those who have worked in the field for many years, podcast interviews, and videos about relevant topics in the student housing world.

It’s about matters relating to on-campus student housing, as well as why quality on-campus student housing really matters. We want this blog to serve as a forum for sharing ideas and insights about how your on-campus student housing can do things beyond simply housing students. How it can be used as a more powerful tool to recruit and retain students on your campus. We look forward to you joining us in the conversation.

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Social Media Adoption Soars in Higher Ed

October 25, 2012January 26, 2021

As mentioned in a recent CNN article, “according to a study by the Center for Marketing Research at the University of Massachusetts-Dartmouth, 100% of universities surveyed use social media to communicate with students, up from 61% in 2007-08. The study found that 98% of the responding colleges have a Facebook page and 84% have a Twitter account”. The following article discusses many of the social media platforms used by higher education administrators to reach their students, as well as lists “pros and cons” of different methods and views from administrators that have embraced social media. As Students Scatter Online, Colleges Try to Keep Up