Social Media Adoption Soars in Higher Ed

As mentioned in a recent CNN article, “according to a study by the Center for Marketing Research at the University of Massachusetts-Dartmouth, 100% of universities surveyed use social media to communicate with students, up from 61% in 2007-08. The study found that 98% of the responding colleges have a Facebook page and 84% have a Twitter account”. The following article discusses many of the social media platforms used by higher education administrators to reach their students, as well as lists “pros and cons” of different methods and views from administrators that have embraced social media. As Students Scatter Online, Colleges Try to Keep Up