3 Management Tips That Create A Rockstar Leasing Team


We asked COCM’s Student Housing Marketing expert, Brittany Pieper, for her top three management tips to create an amazing leasing team. There are so many things you can do day-in and day-out, but implement these three first — and see the difference in your student housing success.

Serve More Than You Take

Serve more of your time, your talents, and your resources than you take from your team and residents. This creates such an abundance of inspiration, connections, and productivity. Leading from the front is the best way to develop a thriving team and engaged residents who want to live in and support your community.

Keep Your Focus on Providing Value

When your primary focus is to create as much value to your team, residents, prospects, campus partners, student organizations, and local supporters you win by proxy. Whether you’re creating a unique program specific to residents, supporting a student organization through a unique collaboration, or revising the your maintenance process to accommodate more residents, a value add approach is critical for long term success.

Incorporate a WOW Experience Philosophy

We all want to exceed our occupancy and retention goals! The best approach is to have a daily goal that answers “How Can I Provide A WOW experience today?”. Can you hand deliver a package to a resident in need, hop on a virtual tour instead of sending long emails, call a few residents to “just check in”, or send a thank you note to a hard working member on your team? The act of going above and beyond is key to creating a Rockstar Leasing Team. You must become a Rockstar if you want your team to be the same.

Learn more about Brittany Pieper

Brittany Pieper joined COCM as the Site Marketing Coordinator in 2019 and is responsible for assisting and overseeing leasing and marketing initiatives. Brittany brings experience with creation and implementation of corporate training guidelines, marketing plans, social media content creation and management, as well as supporting various student housing communities with marketing challenges. Her specialty is in new development projects from conception to move and she has worked with organizations around to country to exceed recruitment and retention goals.

Brittany has worked in several markets including Kansas City, Charlotte, Nashville, Los Angeles, Atlanta, Raleigh, Dallas, Columbus, and Indianapolis to increase occupancy, leasing and marketing outreach for prospects within a strong competitive housing market.

In here free time, Brittany volunteers within the community and works with small businesses and individuals who are seeking professional development and marketing resources.