Storytelling With Case Studies – with F.J. Talley

Storytelling is a powerful teaching tool and an effective way to demonstrate the value of an organization and help consumers make informed decisions. So, what does that mean for us in the student housing industry? Listen in as F.J. Talley explains how to use storytelling and case studies as a marketing strategy for higher ed.

Marketing in the Higher Ed World

Camille Barkley is the Executive Director of the Office of Communications and Marketing at Auburn University. She sat down with us to talk about what marketing an institution in the higher education and housing worlds looks like and what strategies they are using at Auburn. Ms. Barkley has more than 25 years of marketing experience, having worked in…