Let’s Talk About Yik Yak

You’ve likely heard about the social media app, Yik Yak.  But just in case you haven’t, here’s a quick rundown per Wikipedia: Yik Yak is an app that allows people to anonymously create and view posts within a 1.5 mile radius depending on how many other users are nearby. Basically, Yik Yak is like Twitter,…

Is your name on the list?

Ten colleges and universities who are getting creative and having fun on Twitter. In higher education, our consumers (students) are very tech savvy and high users of social media – this is not news to anyone. What is interesting however, is how many colleges/universities haven’t quite figured out how to successfully engage students (and alums)…

10 College Presidents on Twitter Who Are Doing it Right!

Hats off to the 10 presidents listed in this article about the presidents who are “getting it right” with using Twitter. The presidents are: 1.            SANTA J. ONO, UNIVERSITY OF CINCINNATI 2.            WALLACE D. LOH, UNIVERSITY OF MARYLAND 3.            WALTER M. KIMBROUGH, DILLARD UNIVERSITY 4.            ANGEL CABRERA, GEORGE MASON UNIVERSITY…

Avoiding the “Noise”

A couple of weeks ago I wrote a post about things that higher education professionals like to see on Twitter.  I contacted many people in the #HigherEd community and came to some pretty neat conclusions about using Twitter as a professional development tool. But when I actually contacted these folks, I not only asked them…

What Does Social Media Mean to You?

What does social media mean to you?  What do you use it for?  What do you get out of it? If you asked these questions to 1000 people, you very well could end up with 1000 different answers.  But if you look closely, those 1000 different answers might not be so different after all.  There…

Student Housing through an International and Technological Lens

In student housing, many things clamor for our attention day in and day out. Sometimes it is something small, while other times it’s more challenging like working with a student/parent on a concern or tackling increasing retention on campus. Though it often feels like trying to juggle about a dozen balls at once, there are…