Does Fresh Eyes include a market/demand study?

Not in the traditional sense. Rather than rely on a survey that asks students hypothetical questions, COCM considers demand to be a function of the size of an institution’s freshman class, the campus’ historic yields of students to choose on-campus living, and retention of those students. Our model, driven by our Student Housing Calculator ( will show how you can organically grow demand over time and provide a 10-year demand prediction based on institutional data.