Assistant Director of Leasing and Marketing

Bowie, MD

Job Title: Assistant Director of Leasing and Marketing

Location: Bowie State University Student Housing Operations

Reports to: Associate Director of Operations

Salary: $70,000.00 – $75,000.00 per year and competitive benefits package

FLSA Status:  Exempt 

Summary

The Assistant Director of Leasing and Marketing is responsible for ensuring the successful leasing and marketing of the Christa McAuliffe Residential Community (CMRC), the Entrepreneurship Living Learning Community (ELLC), and the Traditional Halls at Bowie State University (together totaling over 1500 beds). This position supervises three Office Coordinators and plays a key role in achieving occupancy goals through effective leasing strategies and marketing initiatives. The Assistant Director will work closely with the Associate Director and Director of Campus Housing to support a dynamic, inclusive residential community that fosters academic success, independence, and community engagement.

Essential Duties and Responsibilities

Leasing & Occupancy Management:

Guide prospective and current residents through the leasing process, ensuring compliance with all policies and procedures.
Supervise Office Coordinators in the completion of daily leasing and administrative tasks.
Organize and conduct tours of the communities for prospective students, families, and guests.
Monitor and follow up on renewal notices, ensuring high retention rates.
Maintain up-to-date records of leasing documents and oversee application and licensing/contract audits.
Ensure all units are “market ready” and oversee apartment inspections, including necessary maintenance follow-ups.
Manage leasing data, resident rosters, and maintain accurate documentation of resident contracts.

Marketing & Outreach:

Lead all marketing efforts for the CMRC, ELLC, and Traditional Halls, including social media, email campaigns, print advertisements, and outreach programs
Develop, update, and maintain community marketing materials, including flyers, banners, and website content.
Attend and coordinate promotional and community events (e.g., University Open Houses, Preview Days, Orientations).
Conduct market surveys and competitor analysis to inform leasing strategies and improve occupancy rates.
Collaborate with the Director and other departments to plan and execute outreach programs aimed at attracting new residents.

Resident Relations & Retention:

Provide high-quality customer service to current and prospective residents.
Address resident inquiries and concerns in a timely manner, maintaining positive relationships to ensure high satisfaction and retention.
Serve as a resource for residents by answering questions about living policies, contract terms, and the overall residential experience.

Supervision & Team Management:

Supervising Office Coordinators, providing guidance on leasing processes, customer service, and administrative tasks.
Ensure the Office Coordinators are trained and meeting performance standards.
Coordinate office operations and oversee daily tasks, such as email communication, managing work orders, and resident documentation.

Administrative & Accounting:

Assist in processing resident payments, issuing receipts, and performing daily deposits.
Track and follow up on past-due accounts, ensuring accurate records and assisting in collections.
Oversee administrative tasks, including filing, updating resident rosters, and maintaining leasing documents.
Collaborate with maintenance staff to track and bill for damages, lock changes, and lost keys.
Report any changes in occupancy or room assignments to the Director.

Other Duties:

Participate in cross-functional team meetings and collaborate with other departments as necessary.
Maintain a professional presence in the community and uphold the values of Bowie State University and COCM.
Participate in the professional staff on-call duty rotation; this may involve responding to emergencies after hours.
Other duties as assigned.

Work Environment:
The noise level in the work environment is usually moderate. The environment is in a climate-controlled office. However, on rare occasions it may be required for work to be performed outside in all temperatures and weather conditions.

Physical Demands:
While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to walk, climb stairs, and reach with hands and arms. The employee is occasionally required to stand and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and distance vision. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience/Skills Required:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor’s degree in Marketing, Business Administration, or a related field.
2–3 years of experience in property management, leasing, or marketing, preferably within a higher education setting.
Experience supervising full-time staff.
Strong written and verbal communication skills, with the ability to engage effectively with diverse audiences.
Excellent organizational skills and attention to detail.
Demonstrated ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Capable of working independently while also thriving in a collaborative team setting.
Experience with crisis management and participation in on-call rotations.
Proficiency in Microsoft Office Suite (Word, Excel, Outlook) and student housing / property management software.

Other Information

Competitive benefits package, including health benefits, dental benefits, vision coverage, and 401K

If you are unable to apply because of incompatible assistive technology or a disability, please contact COCM Recruitment from our website. We will make every effort to respond to your request for assistance as soon as possible.

To provide equal employment opportunities to all individuals, employment decisions at Capstone On-Campus Management (COCM) will be based on qualifications, and abilities. COCM does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, marital status, veteran status or any other characteristic protected by law.