Posts by: Brittany Oliver

The Future of Immersive Marketing in Student Housing – with Rami Kalla

It’s one thing to see photos or even watch a two-dimensional video of a student housing complex you’re interested in. But what if you could experience what it’s like to walk around the apartment, sit by the pool and even play cornhole with other students on the property—from anywhere in the world? Or even well…

Dynamic Women in Leadership – with Erica Steele

Women and other minorities often struggle to make their voices heard, especially in the tech industry. Listen in as Erica Steele describes the challenges she faces as a Black woman in the C-suite of a proptech startup and offers her take on the next big disruption in the way we market student housing.

Storytelling With Case Studies – with F.J. Talley

Storytelling is a powerful teaching tool and an effective way to demonstrate the value of an organization and help consumers make informed decisions. So, what does that mean for us in the student housing industry? Listen in as F.J. Talley explains how to use storytelling and case studies as a marketing strategy for higher ed.

Digital Marketing, The Metaverse, and The Future of Virtual Reality In Student Housing – with Matt Pavlick

How does a student housing community develop a successful digital marketing strategy? One that showcases its differentiators and truly stands out from the rest? Listen in as Matt Pavlick describes the rapid changes in digital marketing, discussing what owner-operators must do to stay competitive and maintain authentic, human connection in the quickly evolving online world.

Diversity in American Higher Education – with Frank Wu

There are over 100 languages spoken at Queens College. It is one of the most diverse higher education institutions in the United States.  So how can other colleges, universities, and companies across the country become more proactive in their diversity efforts? Frank Wu is the first Asian American President of Queens College in New York.…

Emotional Intelligence in Student Housing – with Natalya Cook

It’s important for students to feel valued in the place where they live. And emotional intelligence is key in giving Gen Zers that sense of belonging and connection. Listen in as Natalya Cook explains what student housing communities can do to make EQ a priority and create a culture of transparency, vulnerability and trust!

Achieve 100% Occupancy in a New Student Housing Community – with ReNesha Martin

How do you achieve 100% occupancy in a new student housing community—during a pandemic? Today on Student Housing Matters, RaNesha Martin shares her experience launching the new Entrepreneurship Living Learning Community at Bowie State University, explaining what differentiates the ELLC and how student involvement in marketing and recruitment contributed to the project’s success.