Assistant Director of Marketing, Leasing and Resident Engagement

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Baltimore, MD

Job Title: Assistant Director of Marketing, Leasing and Resident Engagement

Location: The Essential servicing Johns Hopkins Medical School in Baltimore, MD

Reports to: Director of Operations

Salary: $52,000.00-$58,000.00 per year, plus bonus potential, on-site apartment, and competitive benefits package.

FLSA Status: Exempt


The Assistant Director of Marketing, Leasing and Resident Engagement requires the ability to initiate conversations, represent COCM and the Johns Hopkins Medical School in a positive light, and create a residential experience that supports residents’ pursuit of their academic goals. The Assistant Director of Marketing, Leasing and Resident Engagement works under the direction of the Director of Operations and directly with the Leasing team. 

This amazing opportunity has numerous responsibilities, which are both challenging and rewarding. The primary responsibilities are customer relations/service, overseeing leasing efforts, site-marketing programs, and events within the building and in the greater Johns Hopkins / Baltimore community. The AD of Marketing, Leasing and Resident Engagement also needs to be able to manage the various needs of the office while maintaining confidentiality. This includes responsibility for overseeing all tasks associated with assignments, accounts receivable, and residents’ accounts. 

The Essential is a 572 bed, 20 story high rise community comprised of studio, 1, 2 and 4BR units along with a community deck, study lounge, fitness center and more. We house the students, faculty, and staff from the Johns Hopkins Medical Campus in East Baltimore. Our residents are the best and brightest and are First Responders, Change Makers, and Solution Finders. They are our future in medicine in hospitals, urgent care, and communities throughout the world. They are Essential!

Essential Duties and Responsibilities


  • Coordinate and design marketing promotions including, but not limited to, email/e-blasts, print ads, internet ads, social media content, and follow-up, with the student consumer in mind. 
  • Collaborate with management to update and maintain the website on a regular basis. 
  • Curate and monitor on-line Reviews and marketing efforts
    • All reviews responded to within 48 hours.
    • Maintain and perform upkeep of the tour route to ensure curb side appeal.
    • Complete all lease applications and participate in the verification of application within 24 hours (excluding closed workdays). 
    • Follow up on all leads within 24 hours.
    • Three weekly postings on social media platforms such as university related website/pages, Facebook, Instagram, SnapChat and other relevant social media outlets. 
    • Design, update, and maintain company signage.
    • Oversee distribution of all marketing materials for the community. 
    • Monitors renewals. Distributes and follow-up on renewal notices. Attend promotional, community and campus events; continually marketing The Essential as the ONLY JHMI affiliated housing option.
    • Create and implement a Strategic Marketing Plan, recognizing that it is a fluid plan that can change or evolve quickly.

Rental Management

  • Performs any additional duties assigned by the Director of Operations.

Leasing/Resident Retention

  • Maintains a professional, yet friendly, atmosphere in the leasing offices, front desk, and other areas where prospective residents and current residents meet; engage and interact.
  • Inspects “market ready” vacancies daily to ensure cleanliness; In addition to submitting work orders as needed to maintenance staff. 
  • Opens and closes the model(s) daily, ensuring it/they are ready to show each morning and fully closed each evening. 
  • Answers incoming phone calls and manages each call accordingly, whether it is a client call, irate resident, service request, etc. 
  • Greet prospective residents, qualifies, determines needs and preferences, and professionally presents the community while communicating features and benefits. 
  • Maintains awareness of local market conditions and trends. Contributes ideas for marketing the community and for improving resident and staff satisfaction. Conduct market surveys and shop competitive communities. 
  • Occasionally perform external market outreach at nearby businesses, organizations, etc. 
  • During leasing conversations, personalize the interaction and apply product knowledge to clients’ needs by communicating the features and benefits that will appeal to them; close the sale. 
  • Request and pursue new applications. Accept, process, and file applications. 
  • Maintain rosters with application and resident data. Report Prospect and leasing data as requested.
  • Assists with housing assignment process. Work to curate ‘specialty zones’ in the building over time.
  • Follow up with prospective residents in a timely fashion, through all means available (Chat transcripts, phone, text, email, in-person,, etc.). 
  • Secure new resident documentation and signature(s) on appropriate paperwork before move-in. Orient new residents to the community.

Resident Retention / Customer Service

Resident Engagement

  • Assistant Director of Marketing, Leasing and Resident Engagement at the Essential is a live-in position and requires flexibility of work hours, including work performed on weekends and evenings. 
  • The AD/MLR is responsible for creating and implementing a comprehensive student success and engagement program for our residents. 
  • As a live-on team member, the AD/MLR will often be the first responder to “after hours” situations on site, including but not limited to facilities issues and resident / guest behavior issues, etc.
  • The AD/MLR is part of the full-time leadership team of the Essential and will participate and support all aspects of operations as needed (see above and below).

Duties and Responsibilities: 

Community Development  

The Essential is a student housing community focused on serving the BEST AND BRIGHTEST students in the world. Our job is to foster an environment where they can succeed and thrive.

The AD/MLR is a new position envisioned to lead the creation of that environment through:

  • Resident activities (large and small scale)
    • Schedule, coordinate, and participate in resident events targeting social, recreational, academic and wellness areas. This includes weekly activities, holiday events, workshops, major or program specific activities, etc. 
  • Resident recognition and communications
    • Prepare a regular multi-media ‘newsletter’ that overviews community events, resident success stories, office updates and applicable student activities.
    • Schedule monthly social media marketing calendar for all social media platforms. This includes international platforms. 
  • Amenity activation
    • The building (and surrounding area) is your canvas! Create programs and cause resident engagement—large and small– using the gym, lobby, roof-deck, study lounge, corridors, elevator landings, Eager Park at our front door, etc. etc. 
    • Bridge building with campus and community resources to benefit our residents.
    • Seek out programs and resources to partner with in a shared mission of student success.
    • Active resident academic, social and wellness support / strategies
    • As above but in a more focused 1 on 1 or intimate group level. Every activity does not have to have epic attendance, but every event large or small should be meaningful.
  • Resident conflict resolution / mediation.
    • Customer service (residents, future residents, parents and stakeholders, coworkers)
  • It is not enough just to be effective; we must be perceived as professional, competent, nice, caring, engaged and friendly. We need to be ‘5-star rated’ in all we do.
    • Resident satisfaction and preference monitoring
      • We should actively ask, listen, and adjust course when needed.

Resident Engagement Responsibilities include, but are not limited to:

  • Be visible and accessible to residents, role modeling responsible behavior and personal integrity. Individually interact and engage with students—make them feel seen and heard. 
  • Serve as a resource and referral agent for residents through personal interaction and knowledge of campus and the community resources. 
  • Promote a safe and inclusive environment for all residents and address any concerns in a timely and effective manner. 
  • Effectively respond to and manage emergency and/or crisis situations by participation in on-call duty rotation with other professional staff. 
  • Directly oversee health and safety inspections and provide follow-up to students who are not in compliance. Participate in fire/safety drills and follow-up with residents not in compliance with fire drills or fire inspections performed by the Fire Marshall.     
  • Lead communication to students that are not in compliance with turn, move-on and move-out requirements. 

Office Administration 

  • Check, reply and forward e-mails, Text, We Chat, What’s App communications received. 
  • Maintain and use office equipment as needed: fax, phone, postage, copier, scanner, and computer. 
  • Perform clerical duties as needed: filing, photocopying, collating, etc. 
  • Manage work orders: write requests, and forward as needed, etc. 
  • Maintain/update office documents such as resident floor chart roster, publication forms, supplies etc.
  • Be a customer service representative of the community. 
  • Consult with a supervisor before discussing community-related issues with the press (University, local, or national). 
  • Supervise Leasing Assistant staff. 
  • Participate in an on-call rotation which may require evenings and weekend hours.
  • Other duties as assigned.


  • Assist in the collection of resident payments, including issuing receipts, completion of daily deposits, and batch work.
  • Coordinate data entry of receipts and charges to student accounts.
  • Coordinate all mailings to residents, such as contracts, arrival information, cancellation, reminders, collection notices etc.
  • Maintain/update office documents such as resident roster, publication forms, rent roll, etc. 
  • Check residents in and out of apartments and manage appropriate paperwork.
  • Coordinate with the Director of Operations with the daily deposits of accounts receivable.
  • Provide accurate records with regards to past due accounts and assist in the collection of past due accounts. 
  • Update Rent Roll report as needed.
  • Notify the Director of Operations of any change in occupancy or assignments.
  • Coordinate the input and payment of Accounts Payable items before approval by Director. Assist with the management of all site Accounts Payable items.
  • Track all lockouts and process charges for all lock changes and lost keys.
  • Other duties as assigned.

Work Hours:
Office Hours are 9:00am-6:00pm Monday-Friday. Some evening and weekend work is necessary.

Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The work environment is mid-to-high paced, with the leasing season being the busiest. The noise level in the work environment is usually moderate

Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to walk, climb stairs and reach with hands and arms. The employee is occasionally required to stand and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and distance vision. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience/Skills Required:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.   

  • Bachelor’s degree in business, marketing, or related field.
  • 2-3 years of relevant experience in multi-family or student housing leasing.
  • Strong oral and written communication skills. 
  • Must be able to operate a multi-line telephone, personal computer/keyboard, Microsoft Office including Word and MS Outlook, and various community software, such as We Chat, What’s App, etc. 
  • Experience in the Student Housing field is preferred.
  • Willingness to get the job done correctly.
  • Team player and willing to assist in other areas when not as busy with leasing.
  • Some evening and weekend work is necessary.

Other Information

Salary commensurate with experience. Competitive benefits package, including health benefits, dental benefits, vision coverage, and 401K. On-site apartment and parking is provided with position.

If you are unable to submit an application because of incompatible assistive technology or a disability, please contact COCM Recruitment from our website. We will make every effort to respond to your request for assistance as soon as possible.

To provide equal employment opportunities to all individuals, employment decisions at Capstone On-Campus Management (COCM) will be based on qualifications and abilities. COCM does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, marital status, veteran status, or any other characteristic protected by law.