Assistant Director of Licensing and Marketing

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San Marcos, CA

Job Title: Assistant Director of Licensing and Marketing

Location: University Village Apartments and The Quad at The University of California San Marcos

Reports to: Associate Director of Operations and Conferences

Salary:  $55,000.00 – $63,000.00 annually and a comprehensive benefits package

FLSA Status: Exempt


Reporting to the Associate Director of Operations and Conferences, the ideal candidate for this position has leadership, property management, or housing assignments and marketing experience, is creative, enthusiastic, possess a strong work ethic, and can create and motivate a team. The position requires the ability to initiate conversations and represent the community, COCM, the University, and Owners in a positive light with the goal of encouraging prospective residents to live at University Village Apartments/The Quad to meet/exceed occupancy goals.

Essential Duties and Responsibilities

Marketing & Licensing 

  • Supervise, train, and support licensing and marketing staff. 
  • Provide leadership, motivation, and accountability daily. 
  • Ensure licensing team has the proper materials and supplies. 
  • Encourage creativity and foster well-developed marketing campaigns/strategies to achieve goals.
  • Be a resource person for staff members regarding software, questions, office administration, etc. 
  • Manage all CSUSM Housing social media and complete posting on a regular basis on all account platforms. 


  • Produce annual marketing plan, in accordance with direction from the home office and ownership needs. 
  • Create, follow, and report on a marketing calendar for sales and office staff members. 
  • Oversee the entire licensing and renewal process. 
  • Generate target student traffic through traditional and new initiatives. 
  • Follow up with prospective residents in a timely manner. 
  • Answer questions about the license agreement and living in the residential communities. 
  • Conduct regular tours of the residential communities. 
  • Accept, process, and file applications.
  • Prepare, review and distribute resident licenses. 
  • Review returned licenses for completeness before countersignature(s). 
  • Assist with application and contract audits. 

Manage all license files and data 

  • Utilize property management software Property Boss to conduct all aspects of licensing process, including resident placement, billing, and room transfers.  
  • Maintain rosters with application and resident data. 
  • Produce reports for leadership, owners, and University personnel, as needed. 


  • Track and report on traffic, appointments, and licensing, as required. 
  • Complete weekly reporting completely and accurately. 
  • Provide traffic and licensing reports on an ad hoc basis. 
  • Complete weekly competitive market survey. 


  • Coordinate and oversee all marketing for the communities through University Open Houses, Orientations and other planned University events. 
  • Oversee and assist with creating and reviewing marketing: print ads, promotional items, etc. 

General Customer Service

  • Be a model customer service representative of the community. 
  • Answer and direct phone calls to appropriate persons. 
  • Troubleshoot and resolve escalated issues from students, parents, campus partners, and ownership groups. 
  • Check, reply, and forward e-mails received in a timely manner. 
  • Receive and process incoming and outgoing mail daily. 
  • Maintain and use office equipment as needed: fax, phone, postage, copier, scanner and computer. 
  • Perform clerical duties as needed: filing, photocopying, collating, etc. 
  • Maintain/update office documents such as publication forms, key log, equipment log, work orders, etc.
  • Other duties as assigned.

Work Hours:
Monday-Friday 8:00 am to 5:00 pm (some weekend and evening work required). 

  • Fall weekend hours will be required (move-in day, etc.). 
  • Summer orientation sessions will require some weekend work. 
  • Spring weekend hours will be required (move-out day, Housing Open House, etc.). 
  • Some travel is required (high school marketing visits).

Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The work environment is mid-to-high paced. The noise level is usually moderate.

Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to walk, climb stairs and reach with hands and arms. The employee is occasionally required to stand and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and distance vision. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience Required:

  • Bachelor’s Degree preferred. 
  • 2 or more years in a competitive student housing leasing or management role (full-time). 

Skills Required:

  • Excellent communication, management, leadership, counseling, interpersonal, motivational, listening, and teaching skills. 
  • Computer literacy and proficiency in Microsoft Office required. 
  • Experience with housing management software is preferred.
  • Familiarity with graphic design software is preferred.
  • Bi-lingual (Spanish) is preferred. 

Other Information

Salary commensurate with experience. Competitive benefits package, including health benefits, dental benefits, vision coverage, and 401K.

Applicants must be able to pass a pre-employment background check and drug screening.

If you are unable to submit an application because of incompatible assistive technology or a disability, please contact We will make every effort to respond to your request for assistance as soon as possible.

To provide equal employment opportunities to all individuals, employment decisions at Capstone On-Campus Management (COCM) will be based on qualifications and abilities. COCM does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, marital status, veteran status, or any other characteristic protected by law.