Marketing

Marketing on-campus housing is not the same as marketing an off-campus community. When an on-campus community is carefully planned and marketed, it goes beyond just filling beds, it enhances a university’s ability to recruit and retain students. There are also more stakeholders involved – university officials whose involvement is critical to success. That’s why every COCM marketing plan is designed in close alliance with our university partner to address their goals, campus culture, and the targeted student market.